Powering a greener world through strategic social media
MFG EV Power needed a social media strategy to promote their ambitious nation-wide rollout of 3,000+ electric vehicle charge points. Our team set up a highly successful campaign to showcase their impact, and to attract new investors and sites.
Who are MFG EV Power?
MFG is the UK’s largest forecourt operator. In 2021, they launched EV Power, investing over £400 million to install over 3000 rapid electric vehicle charging points across the UK. By 2030, they aim to have EV Power charging available at over 500 sites, offering certified 100% renewable energy to drivers as the UK manages its transition to sustainable fuels.
Our partnership
The marketing team at Motor Fuel Group needed a robust digital marketing strategy to promote the expansion of EV Power to both customers and industry stakeholders.
We partnered with them to manage their entire social media strategy. Our team implemented that strategy across key social media channels, with performance measured and reported each month.
The exceptional™ results
Our work with MFG has involved preparing a new social media strategy, content production including video planning and editing, and monthly reporting that allows us to make data-driven decisions to maximise their exposure to key audiences.
That work has had an outstanding impact on MFG’s social media visibility. Since we began managing their social media strategy, MFG has seen:
- A 118% increase in monthly impressions
- 983% increase in engagements across MFG’s social media channels